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{Spring 2009}

Fresh Frozen

project 11 of 12

Project exploring the concept of scale.

In addition to literally exploring scale, Fresh Frozen is an exercise on how this term is becoming an accepted part of our culture. Fresh Frozen small scale reflects the need to fresh freeze vegetables due to our busy lifestyles. On this scale, Fresh Frozen has minor implications. I highlighted this fact by composing type of peas and corn and then composing the final image into placemats. Another implication of the demands on time is the emergence of the industry of Fresh Frozen eggs (as in embryos). This large scale exploration of Fresh Frozen is an interesting glimpse into the future of playing with the biological clock and keeping things fresh despite societies lack of time to do it all on natures time. On this scale I have used photographs of eggs frozen paired up with frozen babies, juxtaposing the ludicrous nature of this phrase in this context.

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Fresh Frozen: Large Scale. As a culture, we are so busy that an industry has emerged to freeze women's eggs to keep them "Fresh Frozen". To be thawed out at a more convenient date.

Detail of type.

Fresh Frozen: Small Scale. Another impact of our busy lives is the need to have "Fresh Frozen" foods.

Together, the small and large scale interpretations of this phrase indicate some inherent issues with the demands of the times.